Posted on 28 March 2017
VAMFF 2017: Highlights from Melbourne’s most iconic fashion festival
A recap of everything you need to know to deck out your Autumn-Winter wardrobe for 2017.
Melbourne’s Royal Exhibition building has been alive with fashion action the past 3 weeks. Playing host to a breathtaking array of international and Australian fashion labels, designers, stylists, bloggers, journalists, models, influencers and the industry’s who’s who; VAMFF never fails to deliver an exceptional fashion festival experience.
The Virgin Australian Melbourne Fashion Festival (VAMFF) has wound up for another year, and we couldn’t let March roll by without writing a recap of the highlights and upcoming trends for AW17. What we love about VAMFF is it consistently showcases the best local, Australian talent. The big players already on the international stage and the young up and coming designers of tomorrow. And boy do we have some iconic and incredible designers that continue to go from strength to strength on a global scale.
If you love a good runway, I doubt you would’ve missed the last week of the festival. From the David Jones Gala opening to the Premier Runways 1-7 and finishing up with the Grand Showcase, there has been something for everyone; a fashion feast for the eyes and senses.
The David Jones Opening Gala runway is a perennial highlight for many; it gives us insight into what we, the consumer, can expect in stores and from our favourite labels. Which trends, colours and styles we can anticipate for the season ahead. This year did not disappoint. Key standouts were Manning Cartell, Viktoria & Woods, Camilla & Marc and Carla Zampatti.
Red was definitely the hero colour this year. Whether it was vibrant shades, cherry red or deep burgundy, red was the hands down the strongest colour trend of the AW season, and it’s here to stay. Scanlan and Theodore were the standout label, showcasing an almost entirely red collection. Runner up to red was forest green. This deep, earthy tone suits many complexions, and we’re happy to say it’s arrived in a big way for winter.
We all know Melbournites love to dress in monochrome. Edgy, effortless and always fashion-forward, black and white is a striking choice on and off the runway. VAMFF 2017 was no exception; black and white pieces featured heavily throughout many runway collections including Thurley, Camilla & Marc and By Johnny.
This Autumn Winter we’re going to see a mix of textures; from subtle and soft to rich and bold. Velvet featured heavily on the runways this year, adding a richness and luxury we’re seeing more and more of on the global circuit. Lace, silk, wool along with playful ruffles are also set to take over the high street this season.
The Bomber is back
If you only invest in one stand out piece this Autumn-Winter, make it a Bomber jacket. The VAMFF runways across multiple designers showcased bombers of every variety and style; velvet, satin, denim and heavily embroidered. This staple piece is a welcome addition to our Autumn wardrobes.
That’s a wrap from VAMFF for another year! We’re sad to see it end but so excited for what’s in store the AW17 season ahead. Here’s to the season delights ahead of us.
Over to you…
Did you attend VAMFF this year? What were your fashion highlights?
We’d love to hear from you in the comments below.