NYFW - Why we love Zimmermann

There’s so much to love about the iconic pieces of Australian designer label, Zimmermann; a fashion brand synonymous with romantic and flirty ready to wear, swimwear and resort collections. The powerhouse team behind the label, sisters, Simone and Nicky Zimmermann, are celebrated for their high-fashion approach to contemporary resort and swimwear. Zimmermann focuses on quality fabrics, delicate prints, embodying a carefree yet sophisticated aesthetic.


With numerous stores across Australia, Zimmermann is stocked internationally at some of the biggest department stores in the world. Much like Dion Lee, Zimmermann is dominating the American market, set to open their 4th store in New York later this month.

There were high expectations on the Zimmermann sisters to create a stunning Spring campaign at this year’s New York Fashion Week and yesterday; they didn’t fail to deliver. The Spring ’18 runway launched with its hashtag, #Goldentime, a ready to wear collection inspired by long summer days spent on the Gold Coast and Surfer’s Paradise.

The creative talent behind the label, Nicky Zimmermann, said the inspiration for the collection was the retro Australian beach culture of the 60’s. Nicky stated on Instagram, “I was inspired by images from the 60’s and 70’s of the sunny, beachside strip called the Gold Coast in Australia. Beachside suburbs like Surfers Paradise were developed into glamorous holiday spots, and the must-visit honeymoon destination of the time. I was really attracted to the simple, nostalgic feeling in the photos – the somewhat kitschy hotels and apartments contrasted with the surf, the beautiful white sandy beaches and a radiant, golden light. The clear light is something very Australian for me and something I’m always drawn to. The blues are bluer, and the colour just goes pop.”

Zimmermann’s Spring ’18 range exudes a throwback to simpler times, a shout out to the long hot days spent by the coast. The runway itself played on the beach-motif, with giant glass windows tinted in bright hues- citrus, peach, pink, green and blue. A kaleidoscope of colour reflecting across the runway, models and audience.

The collection stayed true to Zimmermann’s signature style, showcasing delicate floral prints, playful ruffles, accordion pleats and deep V-cuts. From flirty mini dresses to off shoulder silhouettes and patterned pantsuits, the entire range radiated a sophisticated yet easy living vibe. The Spring ’18 collection also featured new techniques such as custom-made lace and graphic prints which were applied to pieces in appliqué. The colour palette was predominantly shades of blue, aqua, citrus and pink, with accents of white.

Zimmermann’s Spring ’18 runway was simply stunning; a compilation of ready to wear pieces that couldn’t help but make you smile. We’re looking forward to the items hitting the stores in October.

If you admire and adore Zimmerman as much as we do, head on over to our current range of items. From lace panel shorts to a silk handkerchief hem maxi, to a signature floral panel dress, we’re sure you’ll find a piece to fall in love with this Spring. Good luck!


Xx Claire


Over to you…

What has been your highlight of this year’s New York Fashion Week?

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