London Fashion Week (LFW)

“London Fashion Week is so different from any of the others. Compared to the strictness in New York, London seems freer from commercial constraints. Truer to the process, to street style, to a sense of humour” – Alexa Chung


 London Fashion Week


This week brought us the 32nd year of London Fashion Week, and the second of the big international four Fashion Week events – but London’s week is known for proving itself very different to its peers.

In a true nod to the of fantasy couture, LFW takes its cues from a dream world, where fashion fantasies come to life on the runways of Somerset House. London’s shows will often transport fashion followers to worlds where fashion inspires rather than acts as direct distillations – and that makes it even more fun to watch.

This year was no exception, and here are a few of our favourite fantasies!


Colours that require shades

Versus Versace’s SS17 show put a new ‘it’ colour on fashion week’s agenda – mango. Versace’s little sister brand kept it rock chick heavy with leather and denim, but mango kept itself front and centre when it came down the runway.

Check it out!


The 80s are back

And we couldn’t be happier! Topshop Unique, Mother of Pearl and Preen proved that the 80s are back, baby. Bright pumps, power prints, and vinyl trousers – we’re somewhere between an 80s revival and all out time travel.

Check it out!


All out crazy

We can’t do a LFW round up without mentioning Gareth Pugh’s show. Could you pull these looks off in the office hallway? Maybe not, but we’re certainly in awe of how the show put texture, geometry and colour together so simply, and yet so incredibly.

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Find your own fashion fantasy without the couture price tag at to start growing your high-end style, Fashion Week ready outfits.